It is very easy to find Sports Direct using a search engine, all the entries on the first page of the search engine relate to Sports Direct.
Regarding competition with other websites I did a search for football boots which resulted in the link:
Sports Direct came up in the list of four paid adds at the top of the page and also came third in the list of results for the search engine on its first page. I also did a search for football shirts, which resulted in the following link:
Paid adds for sports shirts came first at the top of the list for Sports Direct, as was the same for paid adds at the bottom of the page. For the web results Sports Direct was at the top of the list. Clearly Sports direct couldn’t do any better than this for prominence in the web, to come first at the top of every list is quite impressive. For Sports Direct website to have such a prominent place on the web, it must be heavily used by the public.
The Sports Direct website compares very favourably with its competitors regarding search engine results.